Broker Marketing Series: 3D Virtual Tours vs Open Houses

In their cross-generational Real Estate in a Digital Age 2017 Report, the National Association of Realtors (NAR) research department revealed that home buyers are more comfortable than ever starting and continuing their home search online. In fact, almost half  (44%) of home buyers launch their new home search online – and 95% of them continue their search online.1 It’s little surprise…

Matterport customers can now reach huge national audience with their immersive 3D experiences

Last week, realtor.com announced it officially integrated Matterport 3D Showcase into their iOS app, enabling home buyers to explore Matterport Spaces from their iPhone or iPad. Users of realtor.com’s iOS app will now see a 3D icon overlaid on the featured photo of listings that are equipped with the tours. This empowers real estate agents to better engage realtor.com’s consumer…